Post
Topic
Board Gambling
Re: How can a new sportsbook gain trust?
by
Fortify
on 05/06/2022, 08:53:51 UTC
Hi, so I think I have seen an opportunity to operate a sportsbook in a way that is slightly different and probably more user friendly than how the current ones are operating. I’ve been working in the online gambling industry for 10 years now and I know how a lot about betting markets and how the odds work so I’m not worried about that side of things.

There seems to be a lot of scams out there and I’m looking for insight on how to be trustworthy. Not looking to scam anyone or steal, I just want to run a good, well respected sportsbook. I guess people will say to use kyc or licenses but I’d like to hold off on these. In my experience having licensing and kyc does not necessarily mean that you are a good honest sportsbook. Be interesting to hear thoughts on this as it may sound suspicious?

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.


The deposit and withdraw mechanism is going to be the best way for securing trust in a new site. People put a lot of faith in a company when they deposit money and gambling can involve a very emotional process, so being sure that you're able to pull money back out without any obstacles is key. The next is probably offering a wide range of odds and reliable payouts when winnings are due, people don't like waiting around for things when the result has happened. Just knowing that the odds on offer align largely with others in the market is a good indicator of longevity, if a sportbook is regularly mispricing to their disadvantage then it could be leaking a lot of money. Essentially a lot of little indicators can build up a picture of whether a company will be somewhat consistent and worthy of a bet.