A lot depends how useful the project and what profitable tools it offers. Cryptocurrency attracts by the opportunity to earn money as
https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities, which allows to attract community!
I agree that fall of the market is very difficult time for development but during the fall of the market only the best and necessary for people projects will be able to survive and cryptocurrency industry will become better and more useful for people.
If cryptocurrency market will fall all tokens will fall in 2022.
But it is necessary to remember that after the fall of the market will be a rise.
Now many people are looking for new and prospective for investment projects to have maximum profit from investment.