let us put it this way, brand name has just short-term impact on users. later on, the players will look further and that's site functionality.
Correct! that short impact with the name needs to accompany by good services and lots of offers that will allow the players/gamblers to stay and keep on coming back.
you may attract some users because of your catchy name, and then what? they will only stay if they are satisfied with what you have in your site.
Just the same with your thoughts, it should be followed by good customer service and continuous offers that let those people
to bring new gamblers inside the house, with satisfactions they will bring more potential end users.
services and functionality for me are important aspects that a gambling site need to take care of.the interest in your brand name will fly off once they see the unresolved complaints in your site.
It's true! Bad customer service will ruin your business, even you have a nice and attracting brand name.
In short, a brand name can't be attractive by itself, it's services, or, site functionality, associated with it what makes it attractive. The only thing which is really important when picking a brand name is its otherness. If you are making a gambling site that is much more fun to play on than on the similar sites, pick a name which is very different from other sites.