In short, a brand name can't be attractive by itself, it's services, or, site functionality, associated with it what makes it attractive. The only thing which is really important when picking a brand name is its otherness. If you are making a gambling site that is much more fun to play on than on the similar sites, pick a name which is very different from other sites.
Indeed, right! If you wanted to separate you from other casino sites who offer the same features, make or create a name that's unique and attract gamblers to try your services, once you get them engage to your site and you made them satisfied with how you treat them and how you give them additional perks to continue attracting them to keep coming back, your unique name will give an impact from them not to forget about visiting and playing to your platform.
Brand name is the starter but services are always the main dish when doing this kind of business.
With the way you satisfied your visitors and convert them as loyal customers is always the goal of every casino owners.
The same point with me it is more ideal for the gambling platform if they will give good quality of services and responses or action with the player's concern because by that they can easily remember by their players that this is more reliable and convenient for them than the others by that they will give positive feedback and may go toward as a good reputation it follows become known gambling brand name for their quality of services. Brand name does not goes known immediately because franchise of the name or having a bitcoin or unique name will bring a good reputation its all about the services.