Maybe it will provide benefits for them but not necessarily leading brand companies will easily establish cooperation with them. Usually, before a leading brand company wants to collaborate, they will first look at the history and portfolio or achievements that have been achieved by the prospective company so that they can be interested in collaborating. From here, a new company will try to create their own brand and make it famous by doing various promotions and providing better service to its users. Gradually, their brand will be recognized by customers and on the other hand, they will provide many features or advantages to their customers.