A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952There are too many altcoins and not all of them are useful for people.
That is why it is important to carefully study the technology that project offer to evaluate its future potential.