A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952Now a lot of new projects appear and it is possible to buy their tokens for the best price because of the fall of the market.
That is why it is necessary to continue to monitor the market and not stop investing.
But to do this it is necessary to have experience to evaluate the potential of the coins.
It is good that there is competition between projects. Users will have big choice of different projects and will be able to survive only really useful and necessary for people projects.