This is not the first altcoin to innovate sending percentages of block rewards or tx fees to a charity address. Charitycoin has been doing this for months.

https://bitcointalk.org/index.php?topic=448269.0

I have no affiliation with Charitycoin or CWC but at least Charitycoin is not mixed up in this pre-investment scandal.  Their launch was unprofessional but they seem to have their hearts in the right place and are transparent without controversy now.  While I agree that making profit is a good incentive for people to donate to charity, this coin seems to have focused on it too much and if this "NPO" is making a profit off charity... that speaks for itself.

We’ve built a unique function into the coin network so that everyone who mines or even uses Clean Water Coin will be helping save lives around the world. Every transaction will donate 0.1% of that transaction to the Charity Wallet, here’s an example: I’ve mined 1,000 Clean Water Coins and I request a manual payout from my pool. As a result of this transaction 1 coin will be donated to the Charity Wallet and the remaining 999 is sent to my wallet.