A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952Thanks competition only the best projects will be able to survive. Also after the fall of the market will survive only projects that are really necessary for people and bring something new and useful.
Now a lot of new projects appear but not all of them are useful. That is why it is necessary to carefully monitor the market to find the best projects for investment and evaluate their potential.