A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952There are too much different cryptocurrency projects and sometimes it is very difficult to understand which projects are usefuls for people and prospective and which projects are not useful and prospective.
The most important for every cryptocurrency project is to be usefull for people. There are too many different project but only time can show which projects are really useful for people and are in demand.