A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952Now it is very difficult time for all cryptocurrency projects because cryptocurrency market falls and it is very difficult to survive for all the projects.
Now economic situation in the world is very difficult and all market falls.
It is very important to continue to develop the project during the fall of the market because only the best projects will be able to survive during the fall of the market.