Not all the projects will be able to survive during the fall of the market. So if you are not sure in the future potential of the coin it is better not to invest in it.
It's shaking all the market and that's why many "good" projects will be eliminated and will lose their value on this bear market. Just how it was during the last bear market.
This is where this current bear market is heading.
And I agree to you, if someone is interested in buying some tokens of these projects that they spotted. They need to think of it because they might not survive.