A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952Fall of the market is very dangerous time for all cryptocurrency projects. But now the economic situation in the world is very difficult and inflation continue to grow in many countries. In such situation many people stop investing and all market falls.
Now a lot of new projects appear but not all of them prospective and will be able to survive during the fall of the market.
That is why it is very important to evaluate the prospects of the project to understand the demand in it in the future.