A lot depends how useful the project and what technology it brings. During the fall of the market it is the best time to buy tokens of new projects but it is necessary to evaluate the project to understand its potential. Now a lot of DeFi projects appear like this
https://twitter.com/LollipopBsc/status/1537731681779453952It is neccary to invest in the projects that will be able to survive during the fall of the market. That is why it is important to evaluate the potential of the coin and check everything before investing.
Many old altcoins are overvalued that is why many people are looking for new projects to find the most prospective one and have maximum profit from investments.
But fall of the market is very risky time because not all the projects will be able to survive.