With bitcoin - there is no company, there are no employees, there is no product, no revenues and no profits.
Exactly - though, there are unrealized gains - that's the way bitcoin works. There are no costly intermediaries which make it work less efficiently, because there's no product/service either.
The value they say is "the network itself that is growing exponentially". Digits on a computer masquerading as digital assets for a group of people looking to get rich quick or motivated by a strong distrust of the fiat money system.
And it works. We've collectively decided that it's a form of money, and it works like a charm. There's motivation to be responsible for your monetary policy. It's a brand you thing; something you couldn't gain before. There's an alternative system, whose usage isn't now more being forced. We can either use it or not use it, as we please. We believe that power comes with monetary control. We reasonably evaluate this.
There are profits to be made pushing the bitcoin narrative - and an entire industry has grown up around it.
Rather, an entire economy.
Only one problem: look closely and the network itself has to be accessed through a series of gates (physical & political) that that are outside the control of the network.
The network can be accessed by either the clear net, the Tor network, the i2p network, using the TCP/IP protocol. It can also be accessed via satellite. The network's units (bitcoins) can be acquired using either centralized or decentralized exchanges.