The key import things in there were
1. trust
2. trust
3. trust
then other
1. Choice
2. Experience
3. Privacy
4. Preference
Nowadays many projects fail despite offering relatively good benefits. If we find the reason, one thing that comes up is trust. Only those who can create such an environment in the market can survive in the future. That is why it is very important to implement trust towards gamblers by having others facelifts.
Trust is hard to gain so as much as possible, a site should create a good impression from the beginning. It must capture the attention of players and assure them that they will give them a good service. If a site is trusted, all good things will follow and it could build up a good reputation easily.