~snip~
@JSRAW I disagree here because
Disney could lose user’s and the OTT platform is very lucrative, hence if Disney can strike some good ad deals then they’ll be able to get nice profits in the long run, and thanks to this deal they’re now bound to get new user’s and even existing user’s will probably renew their subscriptions.
@Sithara007 not sure if Disney actually thought like you did, therefore my theory yet remains the same that Disney did it because they knew that they could actually recover the money, and earn profits as OTT ads are very lucrative.
Ofc it's all about adding new subscribers or maintaining the existing base intact.
Hotstar jumped close to 60 Million subscribers when they had IPL to show for Primetime (7:30 PM -11:00 PM slot). With ICC tournaments it's not the case even anymore (except 1 WC and 1 Champions trophy).
They could still make money out of 2 ICC tournaments that are scheduled in the subcontinent but the argument is they could have saved like billion dollars during the auction.