Quote from: Sithara007 on Today at 01:46:02 AM

Quote from: JSRAW on September 06, 2022, 02:46:04 PM

Ofc it's all about adding new subscribers or maintaining the existing base intact.

Hotstar jumped close to 60 Million subscribers when they had IPL to show for Primetime (7:30 PM -11:00 PM slot). With ICC tournaments it's not the case even anymore (except 1 WC and 1 Champions trophy).

They could still make money out of 2 ICC tournaments that are scheduled in the subcontinent but the argument is they could have saved like billion dollars during the auction.

In my hometown, which falls within the tier-2 category, I have huge number of people cancelling their cable TV subscription and going for OTT platforms. Nowadays people don't care spending a few thousand rupees to watch quality stuff. Disney-Star paid $250 million per year last time, and that was in 2014. 8 years have passed and I would expect the rates to go up by 3x-4x, given the rapid growth in Indian consumer wealth. My conclusion is that Disney-Star paid a fair amount, while Sony and Reliance under-estimated the bid.

Agree with the former part of your comment.

for the latter, I guess it would make sense when all numbers are out from the ICC officials in DEC. IMO other competitors didn't actually underestimated anything, they just wanted an e-auction and Disney was desperate to get some content for Hotstar for obvious reasons.

Quote from: laurenB7742 on September 06, 2022, 03:02:36 PM

Quote from: JSRAW on August 28, 2022, 07:09:49 AM

When we look at the difference between the first bid and the second bid, it is easy to see that there is a huge difference between the two bids. There was no way anyone could have expected this much of a difference. And that is always going to be in the back of their minds. There is no doubt in my mind that they will feel the loss of 1.7 billion dollars. However, they cannot change what has already been done. From now on, they should try to optimize the outcome of the project in order to achieve the best results.

That's what happens in a close bid.