Consistency is always important for earning success so they need to do consistent running of campaigns and that will cost a lot of money so they need to prepare for that. And I believe their marketing teams knows more better than us since for sure they are experimenting all things that may work for them that's why we see there campaign running and test another one to see if which of it is much ideal for them that can generate them more traffic and revenue.
They keep analysing the outcome and see if that will be better for their advertisement or if they need to explore for more options and try different things to promote the business; I agree that the marketing team knows better than us, and the allocated budget is always a factor when running promotional campaigns especially signature where you need to spend money with something that you are unsure if the advertisement will bring gamblers to play and use the platform.
On the one hand, the Funfury competition is a good idea to promote the casino and attract a new audience because it allows new users to get acquainted with the platform for free. On the other hand, if the Funfury competition leaderboard has thousands of users, that doesn't mean it's true. It should be kept in mind that any free promotion always attracts abusers, so there is a possibility that there might be a lot of bots instead of real users in this daily Funfury competition.
All free things attract abusers and cheaters but hopefully they have some systems in place to minimize that. Personally, I like this competition; already won 3 small prizes. The reward is not high but it is always nice to win some free USDT and BFG tokens.
They know and understand the risk about abuser and with them continuing the contest means that they are getting traffics that they wanted to gain more exposures. The marketing team sees that the promotion allows good numbers of engagements seems that win-win for the casino and the gamblers, good for the business.