it will require a huge upfront investment to try to differentiate from the other casinos without any guarantee that this will bring any clients, I think it is better for casinos owners to concentrate on the execution of the casino itself and try to be slightly better or at least on par with what we already see with successful casinos, for example some casinos grow so rapidly their customer support can be very slow to answer to your inquires, if you could make your customer support to become top notch in the industry that could be more than enough to get a lot of clients.
Huge fund allocation for marketing or advertisement doesnt really give assurance when it comes to success specially if your platforms doesnt really give out something new and the worst you are copying
on current existing casinos or platforms which would'nt really be that appealing in the eyes of the community which it would really be normal that they would rather get some bad impressions instead of good.
We are really that wanting to see which havent been seen on this market and we've seen several platforms which do almost mimic's out and existing one
but eventually they do fail because they've been being ignored.
What can it only do is that their platform will get noticed and people will check it out (literally) like they will only visit it and then leave because their first impression is bad. Having a good site with a less marketing isn't also good because your good site will hardly get noticed or visited by the many although it might still have a little progress because those who tried it out might recommend their friends are family in your casino and then those people will also recommend the people that they know.
I've read some comments here and they say that it's fine for them if a casino copies the other casino so maybe it also depends on the person that views it.