That's cool. Although I am a big fan of GGG, this contract is good news for crypto in general. Canelo is currently the biggest name in boxing and if only he wanted to fight thrice a year, he can easily become the world's highest-paid athlete just like his superstar predecessors Pacman and Mayweather.
This is a great move by Roobet as another crypto casino Stake also is becoming the major sponsor of world title fights in Japan, probably the main target is Japanese superstar and boxing's pound-for-pound Naoya Inoue.
The addition of Canelo as a brand ambassador is indeed a big step as he is one of the biggest name in boxing (together with Fury, Joshua, Uysk, ...). Seems that more and more casinos are starting to sponsor different sports such as UFC, boxing or soccer.
That’s mainly because people saw that it is working. I mean I am not saying that it is working because I cannot possibly know if it is or not, but from what I gather, if one place did it once and then everyone followed and casinos keep doing it, that feels like maybe it did work and it has been something good. I feel like if all these places are sponsoring or hiring famous sports ambassadors then it would be a great deal for all of them.
I am super happy about the potential this carries, eventually the crypto market will be like betting market where they will do advertisement anywhere they possibly can, which will result with crypto growing as a whole.