Where exactly? Since all markets are not the same and Ludo could be very popular in countries like India, China o even Japan, but that does not mean it is a game that would have widespread success within the western crypto casinos.

An example of this, it would be the cultural differences between the Spanish speaking world an the English speaking one, people here gamble/play using Spanish cards and we play games like Truco, while in the latter people prefer to play poker with their respective deck of cards. If you can provide more information, relevant information, on the success of that "Ludo Star" game and the story behind it, then tell us know.