The more I think about it, the more this idea makes sense. If Darkcoin will be a niche product because of branding, why not fill the other niche ourselves before others do, with a "light"-branded sister coin?
New publicity-friendly name, fair launch, focus on privacy. Let Darkcoin be the testbed and bring across any changes when it's stable. We're in a unique position to capture the subset of the market that are choosing not to invest in Darkcoin because of its branding, because we can implement darksend before it's open source (that is, if Evan gives the ok). I don't see that there's much to lose with this strategy. We can be sure that others will do exactly this once Darkcoin goes open source, so why not capture that market now, in a way that lets existing Darkcoin investors get in early and mitigate their risks?
Lims, we talked a little while you were setting up as the marketing guy. Just to be frank and honest, this is a terrible thought and you are just feeding these distractions about branding and marketing when the name and/or logo will have absolutely NO impact on the success or failure of the coin. Brands build themselves, lots of people talk shit about doing X,Y,Z to create a brand. But in the end, it needs to do what it says it does.
See my earlier post about lack of focus in this community.