Quote from: LawBC on April 20, 2014, 09:30:52 PM

I often came across messages on bitcointalk regarding marketing.
Saying it's bullshit. Unnecessary. Etc.

Marketing, (visual) communication, is at the top of the commercial age we're living today. Absolutely everything around you depends of it. It litterally hold the keys of billions people brains and is a true social science.

Giving you a better idea of the power of design and communication, Apple Inc is ranked #1 marketcap above all international corporations.

Apple is running ahead Oil companies, above Google and pharmaceuticals giants, above JP Morgan and Goldman Sachs. But what makes this company so successful and special ? It is very simple. Apple is well known for focusing a lot on design and communication. Spending ridiculous amount of money and efforts for making a simple package. And it works. Simple classy and elegant. That's the equation. Right under your eyes.

I am not able to see your life, your deeds. Not even your ages and your faces. When it comes to the internet we have to deal with its inherent anarchy. It is not easy for me as I'm used to hierarchy and teams.

A lot of people here definitely lack understanding of the world we are living here. Let the marketers do their job. The cryptocurrency market is still primitive and every opportunity is possible now.

This will be my last message here as I'm feeling a bit exhausted trying to convince every person here.
Feel free to contact me. If not I'll just go back in the invisible mass of investors. I'll be just fine and more relax

Quote from: coins101 on April 07, 2014, 01:49:36 AM

Quote from: organizer on April 07, 2014, 12:49:45 AM

Quote from: LimLims on April 07, 2014, 12:05:30 AM

The more I think about it, the more this idea makes sense. If Darkcoin will be a niche product because of branding, why not fill the other niche ourselves before others do, with a "light"-branded sister coin?

New publicity-friendly name, fair launch, focus on privacy. Let Darkcoin be the testbed and bring across any changes when it's stable. We're in a unique position to capture the subset of the market that are choosing not to invest in Darkcoin because of its branding, because we can implement darksend before it's open source (that is, if Evan gives the ok). I don't see that there's much to lose with this strategy. We can be sure that others will do exactly this once Darkcoin goes open source, so why not capture that market now, in a way that lets existing Darkcoin investors get in early and mitigate their risks?

Lims, we talked a little while you were setting up as the marketing guy. Just to be frank and honest, this is a terrible thought and you are just feeding these distractions about branding and marketing when the name and/or logo will have absolutely NO impact on the success or failure of the coin. Brands build themselves, lots of people talk shit about doing X,Y,Z to create a brand. But in the end, it needs to do what it says it does.

See my earlier post about lack of focus in this community.

Apple died until is launched a new mac with round edges and see through plastic painted a shade of pastel crap. It was no more technically advanced. People were simply paying for brand coolness. Apple also made the iPhone off the back of white headphones that gave people a way to link themselves to cool brand identity when they purchased an iPod.

Apple is all about making products look good and giving users a way to associate with that cool by just buying their stuff. It did use to have innovation inside too, but it really took existing ideas and made them look better and gave them better form factor.