Re: [ANN][DRK] DarkCoin | First Anonymous Coin | First X11 | First DGW | ASIC Resistant
The more I think about it, the more this idea makes sense. If Darkcoin will be a niche product because of branding, why not fill the other niche ourselves before others do, with a "light"-branded sister coin?
New publicity-friendly name, fair launch, focus on privacy. Let Darkcoin be the testbed and bring across any changes when it's stable. We're in a unique position to capture the subset of the market that are choosing not to invest in Darkcoin because of its branding, because we can implement darksend before it's open source (that is, if Evan gives the ok). I don't see that there's much to lose with this strategy. We can be sure that others will do exactly this once Darkcoin goes open source, so why not capture that market now, in a way that lets existing Darkcoin investors get in early and mitigate their risks?
Lims, we talked a little while you were setting up as the marketing guy. Just to be frank and honest, this is a terrible thought and you are just feeding these distractions about branding and marketing when the name and/or logo will have absolutely NO impact on the success or failure of the coin. Brands build themselves, lots of people talk shit about doing X,Y,Z to create a brand. But in the end, it needs to do what it says it does.
See my earlier post about lack of focus in this community.
Apple died until is launched a new mac with round edges and see through plastic painted a shade of pastel crap. It was no more technically advanced. People were simply paying for brand coolness. Apple also made the iPhone off the back of white headphones that gave people a way to link themselves to cool brand identity when they purchased an iPod.
Apple is all about making products look good and giving users a way to associate with that cool by just buying their stuff. It did use to have innovation inside too, but it really took existing ideas and made them look better and gave them better form factor.
There is no reason for a polo shirt to cost over $100 when its cost of production is less than $3. People spend the extra $93 on a logo that gives them a brand association.
Branding is everything and nothing. Get it right and you end up with everything, get it wrong and you end up with nothing.
There is no reason for Litecoin to exist. It does so because it calls itself silver to bitcoin's gold.
I'm not staked on the idea of darkcoin branding. It is important, but Darksend is the term that everyone will be using. That needs to be right.
A second coin? Who knows. But why not make it extra hard for a clone to set-up by beating them to the punch? We can have our own bitcoin / litecoin thing going on. That would make cheap headlines and extra column inches. It would need to be handled correctly to avoid diluting the existing message. But an alt-coin with a stock split kind of thing to deter potential clones? Hmm.
EDIT : Fcuk it....we can airdrop a 50% premine to existing darkcoin holders after 6 months of darksend launch and and push up the price of darkcoin in the meantime
