If I'm not mistaken, Betfury used utm tags in the links of the last signature campaign. So its marketing team could easily evaluate the results of the signature campaign and make appropriate conclusions about it.
Honestly, lately, I've been more concerned about Betfury's roadmap rather than its marketing team's strategy. The problem is that Betfury stopped updating the roadmap more than six months ago, and now it's the middle of January, but there's still no new roadmap for this year. So we can only guess whether Betfury will somehow develop its platform by adding new features and events or not.
This is right thing to be worried about. This casino was build on idea of a token, and now it seems that idea wasn't thought trough and roadmap is unclear. Just buying the tokens slowly from the open market like Unu Sed Leo and burning them like would be an acceptable end game and make the mining seem like a good idea. What ever they do they can't stop moving.
It's a run against other, bigger and better casinos with good track record on customer support. Without a plan, a roadmap and constant building to be better site Betfury will lose the game for the casinos with a vision.