If I'm not mistaken, Betfury used utm tags in the links of the last signature campaign. So its marketing team could easily evaluate the results of the signature campaign and make appropriate conclusions about it.
Honestly, lately, I've been more concerned about Betfury's roadmap rather than its marketing team's strategy. The problem is that Betfury stopped updating the roadmap more than six months ago, and now it's the middle of January, but there's still no new roadmap for this year. So we can only guess whether Betfury will somehow develop its platform by adding new features and events or not.
It is possible that like any other person or business related to cryptocurrencies they needed to cut down on their expenses and instead of trying to develop new features it was decided that it was better to simply keep things as they are and just patch critical bugs and wait until things get better, and now since their token has grown in value 38% during the last two months they could update their roadmap and start to develop new features once again.