Surrogate Advertisement in Pakistan Super League (PSL)

Surrogate Advertisement:
Surrogate advertising is a form of advertising which is used to promote regulated products or platform like casino and alcohol, in the disguise of another product or platform. This type of advertising uses a product of a fairly close category, as: juice, energy drink in case of alcohol, or products of a completely different category to hammer the brand name into the heads of consumers. The banned product (alcohol ) may not be projected directly to consumers but rather masked under another product under the same brand name, so that whenever there is mention of that brand, people start associating it with its main product (the alcohol )

AP sabb ko maloom haa ky islami jamhoriya Pakistan ma gambling par pabandi haa matlab AP Issy legally nahi karsakty haa iss agr karna haa toh illegal karna hoga. Aur inhee baato ko wajah sy inhe gambling platform ny surrogate Advertisement ka Sahara liyaa haa. Aur duniya ky aur league ky Sath Sath Pakistan ky super league ma bhi entry karde Kuch isse technique sy.

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Numbers of team who advertise gambling platform through surrogate Advertisement:

i. Karachi Kings:
Karachi Kings ky agr official kit 2023 for PSL season 8 ko daikha jaya toh usky sabb sy main sponsor 1XBAT hai joky daikha jaya toh yeh ik gambling site haa jaha pa biting aur juwaa hota haa. Jis ka real name 1XBIT haa lakin through surrogate Advertisement inho ny apny name ko change kardiyaa taaky inke promotion bhi hosaky lakin Kisi ko isky khilaf baat karny ka mooka bhi na mily.
Agr AP 1XBAT ky official site pa visit kary toh apko complete casino Wala mahool dikhy ga
Official site link: https://1xbet.mobi/en
Gambling Sponsors logo on kit:

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ii. Multan Sultan:
Jangir Khan tareen ky brother Alamgir Khan tareen ky iss franchise ny bhi ik gambling site ko apna sponsor banaya howa haa aur isse gambling platform ny bhi surrogate Advertisement ka Sahara ly ky Apna name change kiyaa haa. Unka real name just wolf777 haa lakin unho ny name change karky wolf777news taaky uske advertisement bhi ho aur logo ko iss pa shak bhi nahi ayaai.
Wolf777 ik official British casino haa jis ky site ka link yeh haa.
Official site link: https://wolf777.com/
Gambling Sponsors logo on kit:

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iii. Lahore Qalanders:
AJ kal ky sabb sy zyada fan following waaly aur zyada tar news ma rahny waaly franchise bhi ik gambling site ko promote karr rahy haa aur same technique surrogate Advertisement. Agr AP Lahore ky kit ky back side toh daikhy toh apko ik sponsor Nazar ayaai ga MELBAT Jo ky gambling site haa aur iska real name MELBIT haa but through surrogate Advertisement yeh alag name sy advertise horahe haa aur Kisi ko maloom bhi nahi.
Official site link: https://melbet.com/en
Gambling Sponsors logo on kit:

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iv. Quetta Gladiator:
Balochistan ky city Quetta ko represent karny waale franchise bhi isse race ma shamil haa. U toh isky owner achy insaan haa but inka main sponsor bhi ik gambling casino haa jaha beting hote haa. Aur same technique surrogate Advertisement name change kardiyaa promotion ky liyaa. Isky main sponsor ka name BJSports haa Jo ky change kiyaa ha jabky real name iska BaJi haa Jo ky gambling casino haa
Official site link:
https://baji999.com/bd/en
Gambling Sponsors logo on kit:

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PSL official sponsors:
Agr PSL ky sponsor ko daikha jaya toh inn ma ik sponsor haa jis ka name DafaNews haa Jo ky basically ik online casino haa jisko surrogate Advertisement ky through name change karky laya gaya sponsor list maa. Iss sponsor ka real name DafaBet haa Jo casino haa. Agr PSL ky official sponsors ma casino ho toh hum inn chooty franchise sy Kya gila karyngy.
Official site link: https://m.dafabet.com/en

Number of team who denied promoting gambling casino platform:

i. Peshawer Zalmi:
Mare sabb sy favorite team Peshawer Zalmi inn franchise ma shamil haa jinho ny paiso sy zyada apni country ky law aur Deen ki shariyat ko tarjeeh de aur aisy saary beting gambling casino ky sponsor ko reject kardiya. Halanky agr daikha jaya toh aisa gambling platform sponsor hony ky zyada paisy pay karty haa aur normal sponsor ky mukably. Lakin inn sabb ky bawajood Peshawer Zalmi ky kit pa apko koi gambling platform ka logo nazr nahi ayaai ga.
Peshawer Zalmi kit:

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ii. Islamabad United:
Islamabad united Pakistan Super League ki second franchise haa jinho ny bhi Peshawer Zalmi ki Tarah saary gambling aur illegal platform ky sponsor ko reject karky ik legit aur legal platform ko apna sponsor banaya kis Ky name haa "Sabroso". Mujy proud haa inn franchise pa jinho ny islami shariyat ky liyaa aisa site ko sponsor karny sy denied kardiya.
Islamabad united kit:

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Required steps for PCB:
Ab PCB ko chahiyaa ko iss moka par agy br kr aisy ikdamat kiyaa jaya taaky jis sy inn gambling sites ki Pakistan ma advertisement na ho. Q ky agr Kisi ki wajah sy koi shaks Kisi bury kaam ma mubtila hojaya toh woh Banda issky Sath baraber ka shareek haa.
Toh Jo bhi ab Pakistan ma gambling kary gaa PCB USS ma baraber ka gunnah gaar hoga. Toh PCB ko chahiyaa ky aisy sponsor ko dobara moka na diyaa jaya balky saary franchises par pabandi lagai jaya taaky woh ainda aisy sponsor na rakhy.
Mujy nahi maloom ky PCB jaan ky yeh karr Raha haa ya anjany ma but Jo bhi horaha haa ghalat horaha it should be stop immediately.
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