No its very bad timing for new project to enter on bear market season because many people are in hold position because they are afraid about the dumping stage happening in the market.
And pushing to launch a project in this situation might cause failure because provably there are low number of investors will support the project because majority are afraid to release some funds because either they are stuck and their balance is on exchange or maybe rather they don't also see this time as perfect time to invest since its risky for them.
It could be one reason but not all investors have that kind of mindset and just hold during the bear season because many of them are looking for a gem, particularly in new projects. However, it couldn't assure also that they will pick FireDAO in this case, unless they saw the potentiality of this project. It is very important for their team to make this project visible to the community as early as possible in order to assess it. Might not instantly get a bunch of investors but if they are useful to the community, not impossible for them to gain interest and more investors to come when the bull season comes.