Always the popular ones, no matter how the market behaves. Even if there is a bullish run, if the project won't have that much of popularity, it will be still at risk of failing. The reason is demand. Popularity simply creates demand which is the determinant of the market price and outcome of a project. At this point wherein there is no clear trend line, would it still be advisable to invest before the bull run given that there's no certainty of when will uprise movement take place. Therefore, patience should be more given attention than risking that much for new projects.
Yep that's right, This is why projects are spending money on marketing when it is the correct time. We have seen this last bull market especially on the time where everyone wants to invest on a hype project. Project product is also another thing that contribute to that demand. Project utility is important as people base the project future or see the market demand for it. At the end of the day, Seeking for those gems are hard and investing on them is always a gamble. There's a lot of things that can happen on project and on the development, The best thing we can do is to just pick the project among other project which we think that has a great future a head no matter what trend is in.