Ledger and other hardware wallet manufacturers need to get some global reseller cooperations, for example with local electronic shops. People don’t like to buy from resellers, but I think this would be solvable with a secure and tamperproof packaging. Also Colcard and others are very hard and expensive to get if you don’t live in Canada.
It's actually interesting point. Buying hardware wallet in same shop where I can get new smartphone, TV or fridge. When it comes to physical shops, I'm wondering how many wallets in whole year shops in my location would sell. Probably it wouldn't be worth for them.
When it comes to online shops, maybe there is some people who ready to pay extra price to resellers and get faster delivery, but I still would prefer official store, rather than well known trusted local shop.