People don't want to know and learn about crypto because there is a fear of stepping into something new that might change for the better. I've met people who didn't want to know new things and to be able to give them a chance to get better. And I also don't force them to follow me because that is a choice.
I think fear is also one of the motivating factor of learning. The fear of losing will push a person to study the venture deeply so that he can avoid it(losing). I think the more probable reason people don't want to know and learn cryptocurrency is because they are lazy to do it.
I agree that forcing them to follow our lead is not the best move. We should let them decide for themselves forcing them to do things often times have a bad result.
People can overcome their fear by learning more to understand that crypto is not scary. Once they understand more about crypto, they will see the advantages they can get through crypto by investing.
I just assume that if they don't want to start investing in crypto, it is because of their ignorance and not being able to accept new things. We may have met people like that and let them continue their actions.
And one day, when their minds are open and they can accept Bitcoin or crypto and come to us asking for further explanation, we can help explain it to them. Apart from that, we still cannot force them and fully leave the decision to invest in them.
True, that is why I stated fear is a one of the motivating factors why people who are into investment do research, study and strive to be knowledgeable about the investment venture. Once they learn about cryptocurrency, not only they learn about the advantages but also the risk involved when one decide to engage to such investment.
Having the knowledge about risks involved, the investor then look for process and possibilities to mitigate risks. Knowing how to deal with risk will give the investor a better chance of having a profit.
As for the reason why people are hesitant to start in crypto, I always think it is because of the lack of knowledge or lack of financial capability. Things like being scammed, need mentor and fear happened because of lack of knowledge. If we have the knowledge, we can avoid being scammed, or there is no need for mentor, and since we know what we are going through, fear more likely won't happen