- Maybe not all of those influencers' followers follow them on the gambling advertisements they promote on the social media platform. Because we know that most of their followers only support them with the content they make on any social media platform like Instagram or Twitter.
And if anyone follows them, these followers are also gamblers for sure. But in fairness to these influencers, the number of their followers is actually staggering.
Even if people follow influencers for other reasons, they tend to use the products and services they promote because followers trust them. I think that's the essence of influencer marketing. Influencers influence people's choices, and brands that are promoted by influencers benefit from this influence. That's why we can see various advertisements from clothing stores to gambling from an influencer who creates, for example lifestyle content