Quote from: Bayan_D40 on June 16, 2023, 08:01:46 AM

Quote from: Mr. Magkaisa on June 09, 2023, 07:12:27 AM

- Maybe not all of those influencers' followers follow them on the gambling advertisements they promote on the social media platform. Because we know that most of their followers only support them with the content they make on any social media platform like Instagram or Twitter.

And if anyone follows them, these followers are also gamblers for sure. But in fairness to these influencers, the number of their followers is actually staggering.

Even if people follow influencers for other reasons, they tend to use the products and services they promote because followers trust them. I think that's the essence of influencer marketing. Influencers influence people's choices, and brands that are promoted by influencers benefit from this influence. That's why we can see various advertisements from clothing stores to gambling from an influencer who creates, for example lifestyle content

Most of them do have that quality and that is the reason why get they famous in the first place, they have the ability convince people to use a product, or they have the charm to get people engaged and those who start liking them will like the products and services they promote so they use them because they feel proud in using products and services used by their favorite influencers while influencers don't actually use them but only take money and promote them.

However, that works for the brands and for the influencers as well, it is just the fans and followers who get fooled and they simply start using a product or a service without even knowing much about it and sometimes they turn out to not be worth it but most influencers don't really care about that.