Quote from: puloweh555 on Today at 12:27:09 PM

Quote from: MarjorieZimmermanGinger on Today at 09:33:35 AM

Improving good service can increase the number of sales while promotions and bonuses are ways or tricks that can be done to make your business grow much more. Now is the era of digitalization and you can look for ways to promote your business through promotional techniques through Influencers and a lot of this pattern has been successfully carried out by business people because the target market segment is generation z who are capable of technology.

Completeness of goods in your store is also one way to bind customers to continue shopping at the stores that we manage, because when people come directly to the store and don't have the items they want, they may not come again in the future. So to build a business is not easy because it takes skill and consistency is also needed.

You are very right, This is what I do with my business now. Produck completeness is very important, because don't let them enter our store, the product they are looking for isn't there and that makes them lazy to come again. Good service will also greatly affect our business in the future, especially in the midst of price competition. I confidently sell at normal prices (more expensive) because my competitors are price wars. But I have a quality guarantee (value) that is not the same as them even though the product is the same. Plus I like the prospect of own business to prospective buyers with simple offers plus giving detailed product info.

So, customers can understand and achieve my target. Whoever comes to the store, try to make him buy my product, don't let him fail to buy it. The difference in price is clearly more expensive for me even though the price difference is not much different. This is where marketing knowledge is needed in order to get regular customers and new customers.

Your business strategy, distinguished by its emphasis on product superiority and stellar service, alongside a premium pricing model amid competitive pricing, is remarkable. This differentiation could prove successful if superior value to customers is continually guaranteed.

However, the fact remains that price sensitivity is dominant in many markets, particularly when similar product options abound. While your promise of quality and personalized engagement may defend the price differential, the price-quality-value matrix is complex.

Additionally, the aim to transform every store visitor into a buyer could be too aggressive, potentially fostering high-pressure selling strategies that could turn customers away. A more balanced goal would be to foster customer satisfaction and loyalty, thereby ensuring continued patronage.

Lastly, while understanding marketing is essential, it must be coupled with a profound understanding of customer desires, market trends, and competitive dynamics.