For your business, brand, or product to grow you have to make a conscious effort to make it more. Your service or product has to be superb, but I believe your marketing needs to be better.
A product is only as good as advertised.
Good products that can sell themselves will sell better if there is good marketing for them. Marketing is very powerful and useful to business that even bad products will sell well if they have good marketing to promote it. Many business people who know the power of marketing invest heavily in promoting their products, they go as far as hiring professional marketing teams that will use the full power of the media through adverts, become sponsors to major events and even Hire celebrities on contracts to promote their products. They spend a lot for this because they know they will make it back more if their marketing strategy is successful.
This is done because they know that good marketing will increase sales and many more things,
Indeed, investing in marketing requires high costs, of course, but with what you get, of course it's worth it,
Doing marketing is not easy either and requires competent people.