For your business, brand, or product to grow you have to make a conscious effort to make it more. Your service or product has to be superb, but I believe your marketing needs to be better.
A product is only as good as advertised.
Good products that can sell themselves will sell better if there is good marketing for them. Marketing is very powerful and useful to business that even bad products will sell well if they have good marketing to promote it. Many business people who know the power of marketing invest heavily in promoting their products, they go as far as hiring professional marketing teams that will use the full power of the media through adverts, become sponsors to major events and even Hire celebrities on contracts to promote their products. They spend a lot for this because they know they will make it back more if their marketing strategy is successful.
Another reason why marketing is so crucial is that many times there is not much of a difference between the products you can choose, the quality is the same and what you can get out of them is the same too, so the main way to differentiate one brand from another comes from your marketing, and a good marketing campaign can make a product to sell incredibly well, while a bad marketing campaign can send a company on its way to bankruptcy.