Trending name is always used in the launch of new memecoins just to attract newbie investors who mostly believe the projects relate to the popular one whose name is adopted or name coined into others. An example of that IA PEPE WALLET, a new non custodial crypto wallet adopting the theme of the popular PEPE token being traded on binance.
Many people got engaged in the PEPE WALLET project and now, the wallet launching its own native token called PWALLET.
Investors are hooked on new trending coins they believe that these new trending coins will follow the success of Dogecoin begets Shiba Inu and now they are looking for new coins that will follow PEPE hence we have so many PEPE coins and they are all vying to be the next successful to follow PEPE's lead if you're like the others that are investing in what follows on PEPE's step better be careful but now all those who claim they are the next big trend will become one always do your own research or better stop investing in these trending and pump and dump coins.