Streamers can bring in new people to the site as the most popular streamers got +100,000 views on every video they upload. This is a trend that has been going on since a while but seems that Betfury now also started with it.
It is worth noting that the Betfury team made attempts to promote its brand through streamers a year ago. For example, in August last year, they held a Twitch Streamer Competition to find an ambassador. But if I'm not mistaken, this Betfury's attempt to promote its brand through Twitch wasn't particularly successful because Twitch tightened its rules regarding gambling streaming shortly afterward.
Yeah Twitch is gone, it’s no more good for gambling streaming unless and until it’s within the new terms of services. I think what’s best is to promote through various games and rounds directly published on their social media accounts, on the forums, and through other affiliate websites. This way two things can be achieved, one they will promote the site and second they will get immediate engagement of the users since it would be promotions of games and rounds that will be rewarding for the users. Idk, many casinos have been successful in this association and BetFury can do that for sure.