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Streamers can bring in new people to the site as the most popular streamers got +100,000 views on every video they upload. This is a trend that has been going on since a while but seems that Betfury now also started with it.
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I think that's their goal. and technically exposure is always good and i wouldn't want to be skeptic but i wonder how many of those influencer views and comments are from paid engagement. I mean they are often doing giveaways for people who interact in chats. That would mean that most of the people chatting and needing pocket change might not be a right target group for ads. NAturally it drives those videos higher as algorithms think they are worth watching. And i guess is the whole point.
You sure have a good point though, having participated in one of such paid engagement for an altcoin that launched some months back, i can definitely say that yeah, you are right, the company hired about 30 of us and was paying us $40 every week.
What was our job?
They made it mandatory for each of us to have three different twitter accounts, so our job was, anytime they make any twitter post/tweet, we all will like, retweet and comment on that tweet/post with all our three twitter accounts, that creates a lot of interactions on such every of their tweets and also helps it gain a lot of exposure, and the result is that, even though our tasks seemed not to be adding any value to the crypto token of the company, their twitter account was gaining massive number of followers every single day, as well as their telegram and discord groups.
So indeed, most times, most of this number of views, comments and so on are nothing but just from paid engagers.