Gambling faces limitations, so marketers are exploring new ways to promote. Social media have become one of the methods. I have already written about
the top 50 Instagram & TikTok accounts for gambling advertising. But gambling is strictly regulated on these platforms. Therefore, Twitch may be a more suitable platform.
Twitch allowed streamers to share referral codes and links without restrictions for a period. Today, it is
prohibited to stream sites that include slots, roulette, or dice games and aren’t licensed either in the U.S. or in other jurisdictions. But following the rules, influencers can stream various gambling sites on Twitch.
We have collected 2,505 Twitch channels related to gambling and I make the top 40 of them sorted by the number of hours watched.
| idx | Name | Followers | Language | Hours Watched | Top category by HW |
| 1 | CasinoDaddy | 183,033 | English | 707,391 | Slots (99,7%) |
| 2 | SlotsMarko | 32,000 | English | 600,621 | Slots (100%) |
| 3 | SkipNhO | 1,250,000 | Portuguese | 535,614 | Virtual Casino (81%) |
| 4 | PokerStars | 327,000 | English | 512,140 | Poker (100%) |
| 5 | rachaxp7 | 199,000 | Portuguese | 382,578 | Virtual Casino (79%) |
| 6 | STANISLAW89 | 128,000 | Russian | 335,639 | Virtual Casino (94%) |
| 7 | ilGabbrone | 545,000 | Italian | 320,153 | Virtual Casino (89%) |
| 8 | ZLOYn | 857,000 | Russian | 307,565 | Virtual Casino (56%) |
| 9 | Andypsx | 94,000 | Spanish | 238,293 | Slots (100%) |
| 10 | egorkreed | 1,160,000 | Russian | 233,181 | Virtual Casino (70%) |
| 11 | k4t4n4 | 172,000 | Russian | 226,723 | Virtual Casino (36%) |
| 12 | Slotshub | 25,259 | Greek | 221,803 | Slots (100%) |
| 13 | ROSHTEIN | 1,070,000 | English | 218,262 | Slots (100%) |
| 14 | RobbinLud | 10,000 | Russian | 208,070 | Virtual Casino (100%) |
| 15 | KhovanskyToday | 105,000 | Russian | 199,053 | Virtual Casino (53%) |
| 16 | PokerStarsEspanol | 57,000 | Spanish | 196,284 | Poker (100%) |
| 17 | Casino_Squad | 68,000 | Italian | 194,948 | Virtual Casino (100%) |
| 18 | TritonPoker | 75,141 | English | 174,478 | Poker (100%) |
| 19 | aussieslots | 50,000 | English | 164,755 | Slots (100%) |
| 20 | yuuri22 | 106,000 | Portuguese | 154,733 | Virtual Casino (51%) |
| 21 | PokerStars247 | 173,113 | English | 148,791 | Poker (100%) |
| 22 | symbiolive | 131,922 | Portuguese | 138,976 | Slots (58,9%) |
| 23 | Kosteze | 111,000 | Russian | 138,509 | Virtual Casino (72%) |
| 24 | SemaKingg | 16,000 | Russian | 127,934 | Virtual Casino (99%) |
| 25 | SpinlifeTV | 86,000 | English | 125,964 | Slots (100%) |
| 26 | SEINTYS | 128,000 | Russian | 118,056 | Virtual Casino (38%) |
| 27 | cellinrj | 308,000 | Portuguese | 117,266 | Virtual Casino (60%) |
| 28 | Eskhato | 94,000 | Russian | 116,558 | Virtual Casino (100%) |
| 29 | PokerStarsFrance | 46,000 | French | 113,107 | Poker (100%) |
| 30 | ADM1TR1POW | 277,393 | Russian | 106,738 | Slots (45,6%) |
| 31 | fnxLNTC | 650,000 | Portuguese | 104,120 | Virtual Casino (95%) |
| 32 | topbonusio | 42,000 | Spanish | 103,057 | Slots (100%) |
| 33 | FEDOSIK_ZANOSIK | 15,309 | Ukrainian | 101,069 | Virtual Casino (100%) |
| 34 | B4W1N | 23,160 | Russian | 95,773 | Virtual Casino (100%) |
| 35 | GALINEOS | 18,000 | Polish | 95,302 | Slots (100%) |
| 36 | Bonusheroes | 15,887 | German | 90,417 | Slots (100%) |
| 37 | DiNIceTea | 117,000 | Russian | 89,526 | Virtual Casino (46%) |
| 38 | nokainlive | 68,000 | Portuguese | 89,102 | Virtual Casino (100%) |
| 39 | SLOTAKIAS | 24,000 | Greek | 88,981 | Slots (100%) |
| 40 | ProdigyDDK | 172,000 | English | 87,051 | Slots (92%) |
The information in the above top is relevant at the time of data collection. The
Demo_Gambling/iGaming Twitch Marketing Inventory List 2023 includes the number of peak viewers, average viewers, hour watched per day, active days, and etc.
More and more businesses are turning to influencers, considering their vast audience and impact. The effectiveness of influencer advertising can be attributed to the strong bond between influencers and followers. When influencers recommend or review products, viewers perceive their opinions as highly reliable, surpassing the credibility of traditional advertising methods. Influencers offer a unique advantage in terms of targeting, allowing advertisers to concentrate on specific target audiences. That's why we have compiled 2,505 streamers into a single list -
Gambling/iGaming Twitch Marketing Inventory List 2023, which served as the basis for this top. Considering the restrictions faced by gambling, influencer marketing on Twitch can become effective and allows companies to achieve more quality results.
I would love to see some internet detective to do a list of how many of these vievers are paid viewers or bots. I've been a part of a team that did that, i mean commented on streams, followed and engaged for money, just to get algorithms picked up these streamers on top of list. And after that, algorithms take caare that traffic brings more traffic, because algorithms thin it's worth watching. And money brings money as some casinos start to promote them to view their casino in the stream. Crowds will bring more crowds. It's a weird world out there and weird opportunities to make money.