Quote from: Bayan_D40 on June 20, 2023, 10:43:19 AM

Gambling faces limitations, so marketers are exploring new ways to promote. Social media have become one of the methods. I have already written about the top 50 Instagram & TikTok accounts for gambling advertising. But gambling is strictly regulated on these platforms. Therefore, Twitch may be a more suitable platform.

Twitch allowed streamers to share referral codes and links without restrictions for a period. Today, it is prohibited to stream sites that include slots, roulette, or dice games and aren’t licensed either in the U.S. or in other jurisdictions. But following the rules, influencers can stream various gambling sites on Twitch.

We have collected 2,505 Twitch channels related to gambling and I make the top 40 of them sorted by the number of hours watched.

idx	Name	Followers	Language	Hours Watched	Top category by HW
1	CasinoDaddy	183,033	English	707,391	Slots (99,7%)
2	SlotsMarko	32,000	English	600,621	Slots (100%)
3	SkipNhO	1,250,000	Portuguese	535,614	Virtual Casino (81%)
4	PokerStars	327,000	English	512,140	Poker (100%)
5	rachaxp7	199,000	Portuguese	382,578	Virtual Casino (79%)
6	STANISLAW89	128,000	Russian	335,639	Virtual Casino (94%)
7	ilGabbrone	545,000	Italian	320,153	Virtual Casino (89%)
8	ZLOYn	857,000	Russian	307,565	Virtual Casino (56%)
9	Andypsx	94,000	Spanish	238,293	Slots (100%)
10	egorkreed	1,160,000	Russian	233,181	Virtual Casino (70%)
11	k4t4n4	172,000	Russian	226,723	Virtual Casino (36%)
12	Slotshub	25,259	Greek	221,803	Slots (100%)
13	ROSHTEIN	1,070,000	English	218,262	Slots (100%)
14	RobbinLud	10,000	Russian	208,070	Virtual Casino (100%)
15	KhovanskyToday	105,000	Russian	199,053	Virtual Casino (53%)
16	PokerStarsEspanol	57,000	Spanish	196,284	Poker (100%)
17	Casino_Squad	68,000	Italian	194,948	Virtual Casino (100%)
18	TritonPoker	75,141	English	174,478	Poker (100%)
19	aussieslots	50,000	English	164,755	Slots (100%)
20	yuuri22	106,000	Portuguese	154,733	Virtual Casino (51%)
21	PokerStars247	173,113	English	148,791	Poker (100%)
22	symbiolive	131,922	Portuguese	138,976	Slots (58,9%)
23	Kosteze	111,000	Russian	138,509	Virtual Casino (72%)
24	SemaKingg	16,000	Russian	127,934	Virtual Casino (99%)
25	SpinlifeTV	86,000	English	125,964	Slots (100%)
26	SEINTYS	128,000	Russian	118,056	Virtual Casino (38%)
27	cellinrj	308,000	Portuguese	117,266	Virtual Casino (60%)
28	Eskhato	94,000	Russian	116,558	Virtual Casino (100%)
29	PokerStarsFrance	46,000	French	113,107	Poker (100%)
30	ADM1TR1POW	277,393	Russian	106,738	Slots (45,6%)
31	fnxLNTC	650,000	Portuguese	104,120	Virtual Casino (95%)
32	topbonusio	42,000	Spanish	103,057	Slots (100%)
33	FEDOSIK_ZANOSIK	15,309	Ukrainian	101,069	Virtual Casino (100%)
34	B4W1N	23,160	Russian	95,773	Virtual Casino (100%)
35	GALINEOS	18,000	Polish	95,302	Slots (100%)
36	Bonusheroes	15,887	German	90,417	Slots (100%)
37	DiNIceTea	117,000	Russian	89,526	Virtual Casino (46%)
38	nokainlive	68,000	Portuguese	89,102	Virtual Casino (100%)
39	SLOTAKIAS	24,000	Greek	88,981	Slots (100%)
40	ProdigyDDK	172,000	English	87,051	Slots (92%)

The information in the above top is relevant at the time of data collection. The Demo_Gambling/iGaming Twitch Marketing Inventory List 2023 includes the number of peak viewers, average viewers, hour watched per day, active days, and etc.

More and more businesses are turning to influencers, considering their vast audience and impact. The effectiveness of influencer advertising can be attributed to the strong bond between influencers and followers. When influencers recommend or review products, viewers perceive their opinions as highly reliable, surpassing the credibility of traditional advertising methods. Influencers offer a unique advantage in terms of targeting, allowing advertisers to concentrate on specific target audiences. That's why we have compiled 2,505 streamers into a single list - Gambling/iGaming Twitch Marketing Inventory List 2023, which served as the basis for this top. Considering the restrictions faced by gambling, influencer marketing on Twitch can become effective and allows companies to achieve more quality results.

I would love to see some internet detective to do a list of how many of these vievers are paid viewers or bots. I've been a part of a team that did that, i mean commented on streams, followed and engaged for money, just to get algorithms picked up these streamers on top of list. And after that, algorithms take caare that traffic brings more traffic, because algorithms thin it's worth watching. And money brings money as some casinos start to promote them to view their casino in the stream. Crowds will bring more crowds. It's a weird world out there and weird opportunities to make money.