It's hard to see the perspective of 1xbit marketing team as they are obviously doing the opposite. They are trying to improve their reputation in this forum despite that everyone knows that they are totally a scam casino. It would be easier to just rebrand and focus on doing legit things rather than spending their money on worthless advertisement. A negative publicity isn't as effective as on other industry where negative publicity is still publicity.
It's not easy to rebrand and continue to maintain their reputation because outside of this forum the promotions they do are quite massive and many of their advertisements appear on sites that have something to do with crypto.
And actually, if they really want to turn their business into one that can be trusted, just stop all the fraudulent actions that they are doing and also stop promoting using the accounts of members of this forum which clearly give a bad impression on their gambling site.
Unfortunately even when they coming again in this forum a few years ago and promised to fix the issues they weren't consistently done they only did it a few times after that it reverted to an attitude that hurt a lot of their players, and outside of this forum they still get a lot of players because of those promotions and new players can't tell how reliable this casino is.
Even if they do rebranding still their past reputation will haunt them.
If they change their name for sure there are users here will report there new name and create another warning so its still useless if they do that since still they cannot penetrate back in this forum.
Although maybe they can fool people outside and get an impression that they are good casino but for sure once those dudes will do a research they can see those accusations posted against them.