you're right, it's the word "bite", not "bit", but the 2 are pronounced the same 

don't forget that I'm talking about the masses, not insiders. 


In fact, it doesn't matter how we call the unit that defines 100 satoshis. My point is that it's this basic unit that should be used.

Talking in bitcoin is the equivalent of talking in millions of dollars: it's of little interest, unless you're talking about very big amounts.
Talking in satoshis is the equivalent of talking in cents: big numbers for nothing.

An intermediate unit is more interesting to use in everyday life.
If you're going to use an intermediate unit, you might as well use the one for which 1 Unit = 100 sat, and 1 million Unit = 1 btc.