They're not even doing anything with the BRC-20 tokens, they're just minting them because somebody like Leonidas told them to. The only real winner here is the service, and those who have a stake in the success of the service.
Much like the jpeg inscriptions, this is 100% hype driven and will not last.
would you agree with that article? it seems about right what i would have expected. but the entire nft market is in a slump.
I think there is a tiny difference between minting and transactions and the price those things fetch on the market.
While Bitcoin maxis would have little interest on how much a monkey is valued in some fake auction, what most here are concerned is the amount of "spam" those things do, and if you look at the statistics:
% of BTC Transactions
https://dune.com/queries/2432967/3996835
Number of BRC-20 Inscription Minted
https://dune.com/queries/2433706/3998316
Not that much has changed, one might say it's even worse.