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Anyway, social media is probably the NOW and the nearest future of iGaming/Gambling promotion. Although most operators still uses affiliate networks and partnerships as core of their marketing strategies.
I'm just surprised it took them this long to use social media. It's been one of the best methods for promotion for a long time imo, just that there's probably a lot of limits I guess in connection with gambling since it's, well, gambling. But I reckon it would've still been a boost to their engagement imo. It's also a metric that helps understand the current engagement that they have with their users. I'm pretty sure Twitter itself is pretty lenient with gambling content, and it's a lot easier to see engagement there if properly grown as well.
Social media has always been the best way to promote casinos and other businesses but there will always be restrictions on some platforms like Meta. There are still limitations and requirements that the casino should comply with. I agree that Twitter would be better just like what other huge casinos do to promote more. Igaming has really been succeeding in engaging with their promotions which I think is a good sign and gambling and new forms of gaming have been really innovative these days. It's just that we, users, still have to be skeptical because even scam casinos are now spending funds on Social media promotions.