I don't really follow or search for new projects. If there's a lot of buzz or advertisement about some projects I don't know of, I look about them and their ICO and historical price. If the coins has hit a huge price and dropped probably after listing effect, I try to bag and accumulate them in the lower price. As coins get listed in exchange, large number of people buy it at a large price and won't sell it for cheap, so it's nearly sure that the coin would increase at a time in future.
PEPE is an example for a coin I'd buy. Many people have jumped in in larger price than it currently is and buying and averaging now would be a good idea. Than investing in ICO of every new coins.
There is none, it just doesn't mean anything and it shouldn't really be done in any capacity. You should not invest into things like these, it is just a shill attempt, a very lowly one at that as well and not a high quality one, there is nobody that is interested in that at all, which should be cared about or anything like that. Focus on doing much better, and if you can do that then you are going to be able to actually make a profit from it as well.
I believe that we are going to end up making some decent profit when the time comes, and that means the more you work, the more you end up making profit and there is no other way, investing into these terrible low cap scam coins will not make you rich at all.