According to research, when a man loses a gamble, there's a machismo attached to him saying, "Yeah, I lost £500, but I can afford it."[/b]
And when you win big, guys like it to be exposed right away. Because, they consider this as part of the skill.
Do you think the results of the research above are correct?
I know that the number of women involved in gambling is very small because in some countries, people's views of female gamblers are still very bad and they are considered dirty and unfit to be a wife. maybe the results of this research can be used by gambling business owners in developing their business.
Gambling marketing has often (if not always) targeted a male audience, which may make women feel less interested in gambling. Hence, I do agree that gambling has given the feel that it is for men. However, men are also known to be more boastful than women. This statement: "
women don't like it when others see them lose" may not be necessarily the case because I believe that even when a woman wins, she will not want anybody to know as well.
You got a good point as a woman will also not want to let others knows her winning as she will allocates that money for more shopping spree, hahaha but kidding aside, there are always different opinions and reason about it and we can't dictate whatever it is since there are other valid reasons behind it.
There are venues and advertising attacks that came from deep study to bring audiences and possible new gamers to use the gambling house services, it's not just being process without studying the possibilities that it will going to work and will be able to help the business, and yes, not all are for male interest as there are also woman in gambling industry that needed to cater.