Quote from: CLS63 on Today at 11:08:23 PM

For example, let's think that Coca-Cola is organizing an ad campaign on the forum. If I make a post saying "Don't drink cola, it's unhealthy." and if there is an ad of Coca-Cola right below the post this doesn't benefit that company. If I was a bounty manager I would have paid attention to these things.

There's a big difference betweed Ronaldo's "Coca Cola incident" and BenCodie's "Gambling incident".
Ronaldo didn't choose to advertise Coca Cola personally. I don't believe any player of that team choose it because it's a management decision (here UEFA as tournament organizer), which brands get displayed there.
It wasn't Ronaldo's decision that Coca Cola does advertising there.

BenCodie decided to join a gambling campaign solely based on his own decision.
So, completely different from Ronaldo's incident, where the team made the decision and Ronaldo has no say.

It's often an issue for a team sport.
Players don't have a say, which sponsors will be displayed on their shirts or stadium surroundings because it's a team management decision / tournament organizer decision (here UEFA).
For example, Sebastian Vettel doesn't like the oil industry due to CO2 emissions. But he had to accept that
That wasn't Vettel's decision, because it's a team decision.

While for the BenCodie case, BenCodie is the one, who made the call himself to join the campaign and is getting paid for it despite he hates gambling and thinks, it's "unethical".