I'm definitely, or still, thinking about diversification. But in business or the kind of entrepreneur I'm made of, the goal is mainly to arrange or organize everything possible for the growth of my business.
If your business can make more money than invest in Bitcoin, why forcing yourself to invest in Bitcoin?
As long as you still have an idea or making your business bigger, there's nothing wrong to re-invest into your business. Invest is when you have idle money, but you don't know or have any time to generate more money.
In as much as he thinks his business can earn him more than investing in Bitcoin. He also feels that whatever he gets from his business as a profit, instead of saving fiat in the bank, where inflation can affect is so much and the value will reduce over time. He prefers to store the value by investing in Bitcoin.
Many people do this and i am not exempted, since i have no use of my fiat and have enough for emergency and to sort my bills, the next thing is to keep putting my money in Bitcoin. However, am not saying if there are other investment i would venture into it, i can do both the investment and still invest in Bitcoin.